Wayne Sieve, EVP for Thuuz joins us to discuss the digital media space and how how his company has partnered with Fox Sports and IBM to create the Fox Sports FIFA World Cup Highlight Machine
As FOX launched its World Cup digital strategy with great fanfare, a Bay Area tech company was quietly taking another step in helping media companies
Thuuz considers dozens of inputs, from statistics and play-by-play to betting lines and social chatter, to evaluate the action and produce its overall excitement ratings as well as create the custom highlights.
Fox Sports’ ‘Fifa World Cup Highlight Machine’ launched earlier this month incorporating highlights from 300 archive games and will offer action from the 2018 tournament as hosts Russia tackle Saudi Arabia in today’s opener.
This body of work is where Thuuz is a great addition to the Watson Media ecosystem. For years, Thuuz has worked with some of the biggest brands in the sports space to generate what it calls “unified sports event metadata,” uniting live event data, historic sports statistics, and video/audio analysis to help sports brands generate more targeted content and metadata.
There is a way to measure the breathtaking moments, brought to us by the folks at Bay Area based Thuuz.
“It’s the excitement boiled down to a molecular level, as understood from three different vantage points..."
Thuuz ingests dozens of sources of data to develop the most comprehensive accounting of a game. This data is then analyzed through subjective lenses to create a profile of excitement covering every player and play for any given fan…the DNA of a sports event.
Miss a few minutes of an NFL game? Thuuz not just ‘catch-you-up’ when you log in but will provide the custom highlights of what you missed without any scrolling or searching. Want to see all of Sidney Crosby’s breakaway goals for the year? Thuuz sets it for you up to the minute.
“This agreement with Thuuz Sports will give fans the ability to customize and enjoy their favorite teams, league and athletes where they want, and on whatever device they choose,” “No matter how passionate the fans, their time is limited, and this will give everyone the ability to discover content and easily stay engaged..”
Major sports ratings are falling on broadcast and pay television as fans use YouTube to catch up on games they miss. A new highlight reel solution from Thuuz could help bring those sports fans back to television.