"When people say ‘the excitement was palpable,’ we can now verify it!” - Warren Packard, CEO


Thuuz enables personalized clips, highlight reels, and condensed games of any duration, any perspective, involving any set of plays, players, fantasy rosters, narratives, and themes.


Wayne Sieve, EVP for Thuuz, joined Sports Business Radio to discuss digital media and how Thuuz has partnered with Fox Sports and IBM to create the Fox Sports FIFA World Cup Highlight Machine.


As FOX launched its World Cup digital strategy with great fanfare, a Bay Area tech company was quietly taking another step in helping media companies.


Thuuz considers dozens of inputs, from statistics and play-by-play to betting lines and social chatter, to evaluate the action and produce its overall excitement ratings as well as create the custom highlights.


Fox Sports' FIFA World Cup Highlight Machine launched earlier this month, incorporating highlights from 300 archive games, and will offer action from the 2018 tournament in Russia.

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