"When people say ‘the excitement was palpable,’ we can now verify it!” - Warren Packard, CEO
Thuuz enables personalized clips, highlight reels, and condensed games of any duration, any perspective, involving any set of plays, players, fantasy rosters, narratives, and themes.
Wayne Sieve, EVP for Thuuz, joined Sports Business Radio to discuss digital media and how Thuuz has partnered with Fox Sports and IBM to create the Fox Sports FIFA World Cup Highlight Machine.
As FOX launched its World Cup digital strategy with great fanfare, a Bay Area tech company was quietly taking another step in helping media companies.
Thuuz considers dozens of inputs, from statistics and play-by-play to betting lines and social chatter, to evaluate the action and produce its overall excitement ratings as well as create the custom highlights.
Fox Sports' FIFA World Cup Highlight Machine launched earlier this month, incorporating highlights from 300 archive games, and will offer action from the 2018 tournament in Russia.
Getting the right stats on screen, ensuring that feeds are working across all platforms — this body of work is where Thuuz is a great addition to the Watson Media ecosystem.
There is a way to measure the breathtaking moments, brought to us by the folks at Bay Area based Thuuz.
"Action is evaluated based on six traits — pace, parity, novelty, momentum, social buzz and context."
Wayne Sieve, EVP for Thuuz, joined Cynopsis Sports to talk fan excitement, community engagement, and the sources of data that Thuuz utilizes in developing customized highlights.
Miss a few minutes of an NFL game? Thuuz not just ‘catch-you-up’ when you log in but will provide the custom highlights of what you missed without any scrolling or searching.
“This agreement with Thuuz Sports will give fans the ability to customize and enjoy their favorite teams, league and athletes where they want, and on whatever device they choose.”
Major sports ratings are falling on broadcast and pay television as fans use YouTube to catch up on games they miss. A new highlight reel solution from Thuuz could help bring those sports fans back to television.